FAQ


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What is a 360 city directory?

A 360 directory is a comprehensive web site that allows consumers to research and connect with local businesses. Users can view text, photos, videos, virtual tours, coupons, pdfs, events, jobs and more. Business owners can use a 360 directory to promote their business, keep their information current and create and post their own content.

360directories can be used in many ways: to promote a city, to promote an industry, or to add or improve an existing internet presence.

Each city specific directory is designed to provide local businesses an opportunity to showcase their products and services while maintaining their web presence and promoting themselves with easy to use tools. By doing this, the site becomes a valuable tool for area consumers and travelers.

Why is 360 different than other online directories?

360directories provide highly visual and interactive content. Users don't recognize our site as "advertising", because of the quality and quantity of the content. We provide useful information that site visitors enjoy, and will find useful over and over again.

In addition, the 360directories are an invaluable tool for business owners. Businesses can control their advertisement, track their promotion's success and benefit from the ability to update their content, post coupons, jobs and much more.

What features does your site offer?
  • Create or enhance client web presence
  • Drive visitors to client web site
  • Increase client brand awareness
  • Provide unnique visual and interactive content
  • Showcase client products and services
  • Position clients with other area businesses
  • Generate qualified leads for clients
  • Attract new customers with coupons and promotions
  • Inform consumers of new client products and services
  • Flexible and easy to update
  • Customizable - Client can edit their own page
  • Accessible 24 hr/day from anywhere in the world
  • Useful and informative to consumers
  • Directed to client target audience
  • Cost effective
  • Measurable results
  • Part of a successful network of sites
What does a 360 promotional page do for businesses?
  • Use as a web site with a personalized domain name
  • Drive traffic to an existing web site
  • Increase client web site search engine placement
  • Provide virtual tours and new product photos to prospective customers and travelers
  • Provide collateral material such as menus and price lists for consumers
  • Create coupons and promotions to draw new business
  • Use email notifications to inform customers of upcoming events and special offers
  • Attract local customers and out of town guests
  • Find employees through free job postings
  • See real time reporting on client promotional page
What cities are your sites in use?
Who should purchase this license?

Licensing a 360 directory can provide a valuable revenue stream for a variety of groups. From established businesses who would like to increase or improve their product base to home-based business owners who want to take control of their career. The ideal licensee understands direct sales and is comfortable educating and assisting business owners with their advertising and marketing needs.

  • Entrepreneurs and home based businesses - Those looking to capitalize on a growing market need can use the 360 directory as a business platform that is sure to increase in value. With very low overhead you can turn your 360 directory into an impressive stream of recurring revenue.
  • Broadcast, Print and Advertising Businesses - If you have an existing print or advertising business, a 360 directory can exponentially increase your products value. The 360directories are a ready-to-use web site that can instantly give your clients a unique web presence.
  • Convention and Visitors Bureaus and Chamber of Commerce - Membership driven organizations are a perfect fit for a 360 directory. It can cost upwards of $150,000 and take more than a year to develop a comprehensive directory/portal site like the 360directories. You can instantly offer this product to your members, allowing you more time to focus on promoting your city. Your members will benefit from the utility and cross-promotion on the site. And your staff will save time updating content and managing a complicated web site.
How long is the term of the license?

3The initial license term is one year, with an unlimited number of one year renewal terms. Annual renewal fees are calculated at 10% initial license fee. Other terms are available.

How much does a license cost?

Typically the license fees include an affordable setup and implementation fee, annual renewal and per ad production / annual hosting fees.

Is financing available?

Financing may be available to qualified individuals.

How do I acquire license market?

You can acquire a market either directly from us, or if it has already been assigned to another licensee, from that licensee with written approval from 360directories corporate office.

What are production and hosting fees?

Production and annual hosting fees are paid for each promotional page you add to your site. These fees allow us to build your page, input your client's data and graphics and store the data on our servers.

What staffing do I need?

The intent of our directory is to allow your team to focus on sales and service of the product. We provide all technical and design services. Your current team likely is all you need to grow your directory. As a home based business, our software is great for a husband wife team.

You will need to contract or employ a non-professional local photographer.

Do I have to hire graphic designers and Programmers?

No, we are not selling a system that requires this type of knowledge. The technical features and design of your site will be handled by the 360 corporate office.

Our past experience and expertise in these industries has resulted in a sophisticated application that requires only sales and marketing expertise from you. Our state of the art, proprietary software makes creating your advertisements and site quick and easy. This allows you to focus on selling your products and working on strategic relationships to make your local site as valuable as possible.

How much do I charge businesses to advertise?

Unlike traditional print or media marketing, our program lasts 12 full months and costs just a fraction of the others. You have the flexibility to establish your own pricing strategy and/or implement this product into existing memberships or advertising packages.

How do I get businesses on my directory?

When you purchase a license you will receive general product knowledge training and a packet with initial materials. As a licensee you will be responsible for establishing your sales and marketing methods.

How do I get consumers to use my directory?

The 360directories are designed with search engine optimization as a number one priority. Your site will do well with local searches, and the more content you add, the better your results you will receive.

In addition to search engines, if you purchase a 360-branded site you will benefit from being part of the 360 network, which will send traffic to your site from other markets. Not available in all markets or to all organizations/individuals.

Can anyone else sell in my market?

Our general software agreements are non-exclusive. However, we do offer exclusivity to qualifying organizations and individuals.

Why get involved in the internet?

The internet has become an invaluable resource for consumers all over the world. Local based advertising venues like the 360directories allow users to focus their internet research to a region or industry, which increases their ability to find useful information. When consumers find a site that offers good content, they will return over and over.

Online research, entertainment and purchases increase year after year and now is the opportune time to capitalize on a growing need, local and industry specific advertising (content) sites.

What is included with my License?

The 360directories allow organizations and individuals to use our system to develop their respective marketplace. The model being licensed is the exact model currently being used in multiple locations throughout the nation.

This model allows for the sales and display of online marketing through a local based online directory.

By licensing a 360directory you will receive general software updates and site enhancements at no additional charge. Major site feature additions will be available for an additional fee.

What does my web site include?
  • Promotional pages for businesses: Text, contact info., logo, Google maps, photos, videos, audio, Flash animation, coupons, promotions, events, pdf documents, job postings and links.
  • 360commander: Allows licensee to create and modify promo pages, create and modify clients (to be associated with promo pages/toolbox), create "areas", create contests, and edit the event calendar. All data is updated in real time.
  • 360toolbox: Allows clients to view their promo page statistics, update their profile, edit their promo page's content including, address, hours, map, text, links, coupons, promotions, still photo and job postings. All data is updated in real time.
  • Client customer retention tool which allows users to subscribe to promo pages and categories on the directory to receive email updates and coupons.
  • Clients can purchase increased banner rotation on home page.
  • Clients can purchase preferred category placement
  • Clients can purchase and direct domains to their promo page.
  • Natural search engine optimization system and ability to add keywords to client pages.
What training and support will I receive?

General training programs will be developed on an individual license basis. Product knowledge and technology training is including with our general agreements.

What's the difference between a 360 branded site and a non-360 site?

A 360 branded site uses the 360 name and logo, and has a layout and design similar to that of other 360 cities. A non-360 site can carry any name and does outwardly appear to be apart of a 360 city. A non-360 site can have a unique layout and design and be implemented seamlessly into your existing website. 360 branded site names are not available in all marketplaces.

Who owns this site code?

The site and all code is owned by the 360directories.

Do I need to know about programming, the Internet, design, technology?

As with every business, the more you know the better. Our program is designed for the individuals with high ability to sell and develop. You will not need a vast knowledge of technology. General Internet, advertising and computer technology knowledge is helpful. We will provide training as to the most relevant technology information you will need. We also offer optional on-going support which allows you to focus on sales.

Can I design my own site?

Yes. If you are a graphic designer or employ designers you can create a design that may be turned into a 360 directory. If you are licensing a 360-branded site please review the style guide and design requirements. If you are licensing a non-360-branded site, you can submit designs to our production staff with no limitations, except for technical requirements that allow the site to dynamically display content.

Can I modify my site code?

No. In order to ensure stability and consistency the parent company of the 360directories L.L.C. owns all code used on the site. However, If you have specific requests for enhancements we are always receptive to new ideas to improve the site.

Who provides technical support for my clients?

We offer several levels of technical support or you can provide support to your clients yourself.

How do we provide photography services?

Part of your market development and training will include identifying and hiring a photographer which we will assist with learning the photography system.

Once your sales have been made, your photographer will contact the client to schedule the photo-shoot. Once they have photographed the business they will use our easy to use system which uploads all photos and content to the 360 corporate office where we will produce and email a proof of the ad page to the sales agent and client.

How much do I charge businesses to advertise?

Unlike traditional print or media marketing, our program lasts 12 full months and costs just a fraction of the others. You have the flexibility to establish your own pricing strategy and/or implement this product into existing memberships or advertising packages.

How much do I charge businesses to advertise?

Unlike traditional print or media marketing, our program lasts 12 full months and costs just a fraction of the others. You have the flexibility to establish your own pricing strategy and/or implement this product into existing memberships or advertising packages.

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